Marketing pro Jacqueline Lovelock has joined R/GA to lead the creative giant’s newly formed health care practice, which aims to “expand brand design and innovation work to the growing healthcare space,” the consultancy says.
Lovelock, whose new title at R/GA is “managing director, healthcare,” will oversee work for big-name health industry clients including AdventHealth, Cigna and Evernorth, using technology-oriented marketing solutions to connect those brands with consumers.
“We are thrilled that Jacqueline has brought her deep consulting, branding and creative experience to R/GA,” says the Interpublic Group of Cos.’ consultancy’s global CEO Sean Lyons, who adds that he’s looking forward to growing R/GA’s footprint in the health care space in 2021.
And he’s not alone; many major agencies and creative shops, which once collectively regarded the health care and “Big Pharma” spaces as advertising no-gos, have been clamoring to cash in on the sector that’s now red hot.
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January 28, 2021 at 04:48AM
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Jacqueline Lovelock to lead R/GA's new health care practice - AdAge.com
"care" - Google News
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