Caregiver hiring remains a seller’s market — meaning buyers need more than just dollars and shifts to beat their competition and capture the best talent.
These workers have a range of opportunities at their fingertips, and because they tend to apply for every available position en masse, home-based care agencies sometimes have a limited opportunity to connect with, engage and hire the best ones.
Specialized recruiting software, such as the program from Predictive Intent Corp., or PreIntent, can help home-based care agencies increase speed-to-hire via automated drip campaigns and personalized service, giving them an enormous edge in the ongoing race to talent.
“I think PreIntent will truly be a game changer in the industry, because it allows companies that may only have one to two people in the office to facilitate recruiting without having to dial the phone 100 times a day,” says Lori Yount, vice president of franchise operator CareBuilders. “That’s where I think it’s very clear that they understand what most home care agencies look like: a few people trying to build up a business.”
Here are five elements that recruiting software should have to give home health agencies that edge.
Designed for home-based care — and applicants
Based in Austin, Texas, PreIntent is the first company to develop recruiting software specifically designed for the home-based care industry. For Yount, the mark of PreIntent’s home-based care specificity was immediately evident.
“When I originally saw the demo for PreIntent, before I actually knew it was designed for home care, it was very clear to me that it was,” Yount says.
The biggest marker of that tailored design, she says, was that the platform understood the attrition inherent in caregiver hiring — the dropoff from applicants at the top of the funnel to those who are serious about any given job. Tied to that are PreIntent’s built-in rescheduling reminders, which address the reality that caregivers often have to reschedule interviews.
After all, caregivers are typically on the market for 72 hours at the most before receiving an offer. PreIntent let’s agencies quickly and steadily engage caregivers via a range of communication tools, as it is designed not just to understand the agency’s experience, but that of the applicant, too.
“It was very clear to me that PreIntent understood that caregivers often have to reschedule, or don’t show up, and it still gives them the opportunity to reschedule,” Yount says. “It doesn’t close the door on them.”
Automation, creating a competitive advantage
The PreIntent platform is fully automated, starting with the caregiver’s application. No matter where that person applies — LinkedIn, Indeed, Facebook, JazzHR or anywhere else — the person’s information enters the PreIntent system, setting off an automated journey that will lead to several different possible employment outcomes.
PreIntent’s automated voicemail drops, text messages and emails connect the agency with applicants, empowering agencies to both get in touch with candidates immediately and remain in touch with them on an ongoing basis. This is especially important because the candidate who takes a job today might be looking for another job tomorrow.
“Caregivers are going out and mass-applying for every position that’s out there, and they’ll take the first one that pays money,” Yount says. “They apply for a job because they need a job right now, not two weeks from now. That human element where someone in your office has to find the time to call them all? That doesn’t exist anymore. PreIntent eliminates your need to do all of those steps and only talk to serious candidates.”
Built-in operator time savings
The right home care recruiting software, driven by automation, can create three key time savings for operators.
First, it eliminates the need for cold calls. Second, it automatically qualifies certain applicants while disqualifying others. Lastly, it allows operators to fill their interview calendars without making a single phone call, as the system creates mobile-first interview scheduling flows.
“One of the things that’s great about PreIntent is that you don’t have these missed opportunities, because the system gives the caregiver the options dynamically to schedule or reschedule their interviews,” Yount says.
Increased speed-to-hire
All of this automation and design creates a frictionless process for the caregiver, making them feel important and not just a number. As a result, home care agencies can move quickly from interview to hire, helping them capitalize on a caregiver’s availability in that crucial 72-hour period.
Part of that frictionless process is that the platform is 100% branded, and includes personalized touches rarely if ever seen on these types of hiring solutions, while also being customizable for each agency. PreIntent customization goes beyond just a business’s logo, and includes custom success GIFs, branded reminders and even a picture of the business’s office front for in-person interviews.
“It has some personality to it,” Yount says. “It’s not dry. And I think that will resonate well with the caregiver population.”
Automatic follow-ups
Once an applicant has applied, that person is entered into nine months of automated texts, emails and ringless voicemail drops. This keeps the agency’s brand top-of-mind, Yount says — a crucial aspect in home care.
“We work in an industry where, unfortunately, these cases come and go,” she says. “When a caregiver loses a shift or a patient passes away, they immediately look for other gainful employment. So this process continues, and instead of them going back to Indeed and mass applying, your drip campaign is continually recruiting this person and making them feel wanted.
“When they’re going to look for the next job, the hope is that they’ll pick up the phone and call caregivers before they go on Indeed and mass apply. I’m so happy we’re one of the first adopters of PreIntent, because it truly I believe will be the future of home care recruiting. I was upset that I wasn’t the one who came up with the idea. I think it’s that good.”
This article is sponsored by PreIntent. To learn more about how their tailored system can help your agency capture the best applicants, visit preintent.com.
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